One of the fundamental pillars of Online Auctions is, of course, Marketing. In particular, Email Marketing serves as a highly effective conduit between your Bidders and your Auctions.

Email Marketing, or EDMs, enable you to package up your Auction information, your best Lot photos and provide a direct link for your Bidders back to your Auction Portal. We recommend you set up a Mailchimp account because, whilst designing and writing content for Emails sounds time-consuming, Mailchimp’s drag-and-drop toolset makes it quick and easy.

Best of all, if you have an mailing list of under 500 Bidders, it’s also free*.

This Guide Chapter covers:

• Setting up a new Mailchimp Account
• Exporting your Bidders from the Webtron Dashboard
• Formatting and Importing your Bidder Spreadsheet into Mailchimp
• Using Mailchimp’s New Editor to Create Email Campaigns

And a few more tips we’ve picked up from using Mailchimp over the years.

*Mailchimp’s pricing and free plan limitations may change over time, we’ll update this Guide as regularly as we can, but for up-to-date pricing, please refer to Mailchimp’s website: https://mailchimp.com/pricing/marketing/