Your Auction Portal (including your Auctions and Items) can be translated and displayed in each bidder’s native language.
As of October 30th 2025, we currently support the following languages:
Albanian
Arabic
Bulgarian
Chinese
Danish
Dutch
English
French
German
Hebrew
Hindi
Hungarian
Italian
Japanese
Latvian
Lithuanian
Macedonian
Norwegian
Polish
Portuguese
Romanian
Russian
Spanish
Swedish
Thai
Turkish
Ukrainian
How does it work?
We (Webtron) can set your Portal up with any of the languages listed above.
Once in place, your Portal will detect the Default Language setting your Bidder’s browser or device is using and automatically switch your Portal’s contents to display in their chosen language.
Native Content Warning Any Item Content set by your admins will only be displayed in the same language as used by your Admin (i.e. if they are using English as their browser/device language, the Item Content will be added as English). Translating existing Item Content must be updated for all other language via the Upload/Export Item Content menu.
Translation Options – Native vs. Automated
When it comes to displaying your Portal in different languages and translating your Auction and Item content, we have a few solutions.
Each time you create a new auctions and items, an Item Content export is made available for you to use. By default, this Item Content export will be in English, but translating and re-uploading this export spreadsheet via the Upload/Export Item Content menu will provide your Portal with native translated content for that Auction and it’s associated Items.
Why do we recommend this solution?
Automated translation services such as Weglot and GTranslate will analyse and translate on-screen content, but those translation services have no effect on Search fields on your Portal. If a bidder is using Italian as their browser/device language, GTranslate will display your Portal in Italian but any attempts to use Italian wording or keywords in the Search and Search All Lots fields will not work, because the native content for that Auction is still in English.
What’s the catch?
Depending on the number of languages you have enabled for your Portal, you must translate and upload your Auction content for each language, and this must also be done if you make any additional changes to your Auction Title, Description or Item Titles, Summaries and Descriptions.